Building Better Opportunities is funded by the European Social Fund and the National Lottery, through the Big Lottery Fund, to provide joint investment in local projects that tackle poverty and promote social inclusion.

The BBO programme supports people to access skills that will help them to become work ready and gain employment, or to help those in receipt of state benefits to understand the changes being made to the welfare system across the Black Country.

The programme specifically works with social housing tenants who are affected by the rollout of Universal Credit and other aspects of welfare reform, with clear progression routes onto skills and employment provision and/or job search related activities. The programme also looks at promoting and supporting people in the Black Country to increase their confidence levels and living a healthy lifestyle.

We offer support and advice to anyone who is:

  • 15 years old and over (Click Start and Family Matters)
  • 25 years old and over (Bridges)
  • Unemployed

Trident Reach co-delivers the following three projects within the Black Country:


Click Start provides a wraparound support service to help at least 3000 people develop their personal financial and digital skills.  The project is designed to support people with upcoming changes to the benefit system.

To read more about this service please click on the following links:

BBO - Click Start - Poster


Bridges aims to support a variety of projects within the Black Country, ranging from those improving employability for the most disadvantaged, helping those with multiple and complex needs to improve their ability to obtain employment and basic one-to-one support.

To read more about this service please click on the following links:

BBO - Bridges - Poster


Family Matters helps people across the Black Country build the skills and confidence to get into work. The project works with people on a one-to-one basis to understand their goals and challenges, and then offer all the support that’s needed to help them meet those goals.

To read more about this service please click on the following links:

BBO - Family Matters - Poster

As part of the programme, we offer people the opportunity to access free DIY courses that can help develop skills to find paid employment or they can be utilised within the home.

Overall we aim to promote social and digital inclusion at all levels to open up new experiences, opportunities and be an active citizen in the Black Country.

To speak to a member of the BBO team, please call 0121 226 5800 or contact us here.